Andy is a Zend certified PHP 5 developer and WordPress “Rock Star“, front-end developer, organic search optimizer and entrepreneur. Lover of nature, music, animals, film, art and most things tangible. He runs Sizeable Interactive, a freelance co-op based in Baltimore and has one dance move: the robot.

Andy will be presenting on the topic of Diet Pills, SEO, Theme Frameworks and More: There are no magic bullets in the Power Users track.  Here’s an extract from what you can expect to hear from Andy:

That’s right. There’s no substitution for planning your work and working your plan. You’ve got to put some sweat in to get something great. Eat less and exercise to lose weight, put the time and effort in to build a truly extraordinary website.

Clients (and some newer WP designers/developers/SEOs/entrepreneurs) have been misled by marketing fluff, social media buzz and high hopes of low cost / high return websites.

This presentation will talk all about why you do or do not need a theme framework, purchased theme, purchased plugin, and more. Why using a WordPress theme framework or purchased theme/plugin may cost you more money and will most likely NOT put you at the top of Google’s SERP’s.

I will attempt to debunk the myths that some users and power users believe about out of the box WordPress extensions while still giving justifications for using them when the context justifies it.

It’s all about context, ladies and germs. Find out why buying out of the box and customizing may not get you cheaper costs and top rankings. Hear it from a seasoned web developer, WordPress Rock Star and top Google ranker (Google: “php wordpress developer”).

So register today for WordCamp Raleigh 2011 and come meet Andy.  Don’t forget to follow him on Twitter – @theandystratton