Tony joined University of North Carolina Chapel Hill in August 2010 as the lead developer in the Reese Felts Digital Newsroom. Previously, he worked as a consultant in the development of digital media applications for corporations and start-ups. He created digital products for Sony/BMG, Associated Press, Entertainment Media Works/StarStyle.com, Cablevision Systems Corp., Fuse, Smith Street Records, Zondervan, Pepsi-Cola and Melibee Global. In 2009, Tony launched Digital Strategy Works, a new media consulting company building web and mobile applications on WordPress for small businesses. A WordPress expert, Tony launched WordPress Westchester through a partnership with White Plains, N.Y.-based, The Journal News (a Gannett publication) to train Westchester, N.Y. web developers on the popular WordPress CMS. Tony has also presented on the topic of WordPress and multimedia at WordCamp NYC and Raleigh.
Tony will be presenting on the topic of WordPress & Social Media in the Power Users track. Here’s an extract from what you can expect to hear from Tony:
While SEO remains important to users searching for your content, social media has become a powerful way for users to find your blog posts upon the recommendation of friends and others who “Like,” “Buzz,” “Digg,” or “Share” or “Tweet” your posts into Facebook, Twitter, LinkedIn, Digg, Reddit, and other social media services.
In this presentation, Tony Zeoli, Lead Developer in the Reese Felts Digital Newsroom at UNC Chapel Hill, will present options to empower your blog with plugins and best practices to help you manage and track audience engagement when your posts go viral through social sharing.
He will share a number of plugins that will help you cross post to Twitter and Facebook profiles and pages, shorten and track your URL’s, and provide social sharing opportunities on your sites pages. And, he’ll discuss why global social commenting is important, how to use related posts services, post ratings engines, and other ways to ensure your audience engage with your posts and those posts go viral into the social media stratosphere.